How to add a tracking code

In this article we will explain how to add Facebook Pixel and Google Analytics tracking codes in the Website Editor.

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Note: For more tips and tools, we recommend you to read our article about the frequently asked questions about search engine optimization. Please keep in mind that these tracking codes are third-party tools and we offer limited support for them. If you have any questions, you can always connect with our community to exchange ideas with other professionals.

Tracking Code from Google Analytics

Google Analytics is a free web analytics tool from Google that allows you to analyze visitor numbers, user behavior and the performance of your website. If you are still using the old Google Analytics code, it is possible to simply enter it in the "Google Analytics ID" field.

In 2020 Google Analytics Integration switched to the latest version GA4. Under More > SEO you can add the Google Analytics ID. Please note that in this field only the ID, e.g. G-1A2B3C456 is accepted - no other code from the Google script is needed.

Tracking Code from Facebook Pixel

Facebook Pixel is a JavaScript code that can be implemented on websites. Pixel analyzes people's behavior on your website and links it to user profiles and collects data to improve your advertising efforts. Of course, it is possible to add the code of Facebook Pixel to your website. In the CMS under More > SEO you can add the code here.

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Exchange ideas with other web designers about current developments, tips, and tricks and show your favorite sites. Get advice and talk to us about possible features you would like to see on Sitejet. You can join the Sitejetters community here.

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