When you want to move your website to Sitejet you have to make sure that you follow a couple of steps to avoid a decrease in your pages’ rank. To make this process a bit easier on you we created this list of the most important steps you need to take to keep your rank or even improve it.
You can also use our handy checklist: Move your Website Checklist
1. Avoid 404s at all costs
This it the number one killer you want to avoid. Make sure that all your previous pages’ links, external and internal ones alike, actually end up somewhere other than the dreaded 404 page. You either want to create a duplicate of the structure with matching names or at least add redirections for undesirable sub-pages you don’t want to keep, because even if you remove them Google will still remember them all. Follow these three steps to find all your links and add them to a spreadsheet for easy access and to avoid confusion:
- Manually scrape all your links from your website
- Use a scraping tool to find your links
- Check google for all search results
- Keep your SEO Settings or improve them
When you get to your SEO settings, like your page description, its title and everything else, you want to make sure to keep it at least the same and at best improve them. As Google improves it’s ranking algorithm over time the requisites for a good placement will change as well. So you might want to use this opportunity to get updated on current SEO standards, to improve your rank.While you are at it you might even want to take a look at the content of your website. There are a couple of dos and don’ts you want to adhere to when it comes to google and user friendly content. While there isn’t any specific route to success there are, however, a lot of well researched guides that can point you in the right direction.
2. Extra credit - Optimize your loading speed
When you re-upload your images so Sitejet, you might as well optimize them if you haven’t done so already. This is one of the most important factors which impact you page speed. We recommend you look up a couple of guides to image optimization, but we will also list a few quick things you can do right now:
- Optimized JPGs are smaller than PNGs except when using solid colors
- Illustrations should be done in vector format
- Run your images through an image compressor if you don’t have access to tools like Photoshop or Gimp
If you have the time, feel free to read through this image optimization guide by Google.
3. Move your domain
This is a whole beast in and of its own so we are currently working on creating a dedicated article to switching your domain. The link will be posted here as soon as we are done.
4. Test all Google search results again
This is the last quality check you need to do before you can call it all done. Even through the rigorous testing you have done beforehand you might have missed a link or two. So use this opportunity to double check this one last time.
After completing step five you are done. There are of course a couple of factors which you can’t control like server speed and up-time, but we have taken care of that for you and provide a reliable and fast infrastructure for all your websites.