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Redirects

Andre Voelkel
Andre Voelkel
  • Updated
Redirects are an important part of search engine optimization. They help users get to the right page when an original URL is no longer available because it has been moved or removed. If a page is removed completely or a URL is changed, this can cause users to encounter error pages, which can lead to a poor user experience. However, by setting up redirects, you can ensure that users are redirected to the right page and don't receive error messages.
Redirects are also important to maintain what is called "linkjuice". This is a fictitious unit of measurement that estimates how much power a backlink passes on to another page and thus strengthens it. If you forward the page, you inherit the positive characteristics. Through these redirects, the page will also be indexed correctly. However, it is also important to make sure that redirects do not have too many redirects. This will affect the loading times of the website. 
In addition, we recommend that redirects are relevant and appropriate to the content of the original page.
Note: For more tips and tools, we recommend you to read our article about common questions about SEO. Please keep in mind that neither SEO strategy nor problems with submitting sitemaps to search engines are within our scope of responsibility. For this we recommend our community, where you can exchange ideas with other professionals.

The differences of redirects

You can choose between three different types: 

  • 301: Use this type when content or a resource was permanently moved to a new URL. 
  • 302: Use this type when the redirection should only be temporary
  • 410: Use this type when the content, resource or URL is no longer available and should not be redirected.
  • 415: This special type is set when a page had to be removed for legal reasons.

For 301 and 302 you will have to add "From" and "To"  to set up the redirection properly. For 410 you will only need to add "From". 

Important info: Since redirects can only work if the domain is configured correctly and the new website is online, the redirects can only be activated if the project has been set "active" (and thereby online) in the Domain Manager.


Set up a redirect

To create redirects for your website, open the burger menu in the top left-hand corner and then select ‘Redirect’. Please pay attention to the help text here, which explains exactly how to insert the corresponding links.

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  • Click on "Add rule" to add a new redirect. 
  • Now decide on one of the appropriate types of redirects.
  • Please insert the old link in the ‘From’ field.
    Please make sure that you only enter the path and not the domain. Example: If you want to forward the link www.yourdomain.com/cool-link, please only enter /cool-link in this field.
  • The new destination is entered in the ‘To’ field.
    The complete link is inserted here (the absolute link). Example: Let's stay with the previous example. www.yourdomain.com/cool-link should be redirected to www.yourdomain.com/new-cool-link. Then please enter www.yourdomain.com/new-cool-link here.

And now it will look like this:

  • Type: 301
  • From: /cool-link
  • To: https://www.yourdomain.com/new-cool-link

If you want to redirect from an old domain to your current domain, you can do this via a redirect in the Domain Manager. However, this redirect is executed directly. This means that you cannot redirect individual links in the CMS.

To forward individual links from another domain to your new domain, it is recommended that you set up the old domain in a separate Domain Manager. Here you now go to the Website Builder and set up the redirects to your new domain.


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