The Website Builder offers various features to add and manage SEO-relevant information for your website and pages. Most of them can be found in the left sidebar under SEO. 

Global SEO Settings

When you click on SEO in the left sidebar, the first option is Website SEO. 

Here you can make your global SEO settings for the entire website, such as keywords, page titles, and meta tags. We explain each option in more detail:.

SEO-Title

The SEO title appears in the search results in blue color and in a larger font. It is hyperlinked to your website. The URL is displayed in green and the meta description below is displayed in black. The SEO title stands out the most. Some social networks also put it as a headline or even as an anchor text if it is shared. We recommend using only symbols from HTML special character's table here, because only they are recognized and evaluated by crawlers without any problems. We recommend a title that is not longer than 50–60 characters.

Slogan

Under your tagline, the SEO title is expanded. So you can easily split the title in the search results with a hyphen. Together, both titles in the search results will look like this:

SEO-Keywords

SEO keywords are keywords that you specify for your website. In search queries, for example in Google, the keyword is the keyword to the searched content - that is, what users enter in the search mask of search engines.

SEO Description

In the mask "SEO description", also called meta description, there is space for the description of your website. This is not only important for the search engines, but also helps your users to understand what your page is about.

SERP-Preview

SERP stands for Search Engine Result Page. Here you can see live how your entries are displayed in the search engine. It is possible to display the preview both for the desktop and for the mobile view.

Settings for Index and Responsiveness

The boxes for Index and Responsive are two important factors for the presentation of your website on the web. If the Index box is checked, you give the search engines permission to analyze this page and include it in their search results. Responsiveness should always be enabled. This allows the Website Editor to display the page optimized for devices of different sizes. This is indispensable nowadays.

Meta tags

Here you can add additional code. Several tools require code fragments in the header of the website. You can find more information in the respective help databases of the individual tools.

Google Analytics ID

This field is for the tracking code for the current version of Google Analytics. Please insert the code provided here. You can find more information about the tracking codes here.

Google Maps API-Key

In this field, you can add your API key for Google Maps to benefit from the Google Maps functionality on your website.

Page-specific SEO settings

To add SEO-relevant information per page, you can either use the shortcut under SEO >Page-specific SEO or you can click on Pages in the left sidebar. By clicking on the cog icon for the respective page, you can find all relevant SEO settings like SEO title, description, and keywords - for that specific page. For advanced settings like adding meta tags or a open graph image for that page, click on More Settings. 

SEO Analysis

If you click on SEO in the left sidebar, you will also find the option SEO Analysis. This is an integration with XOVI that allows you to run an SEO check for your domain once a week. 

SEO features in Collections

You can also adjust the SEO-relevant information for each of your collection items directly within each collection item. Check out this help article for more details. 

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